Most hoteliers realize that not all guests are the same. Some will only pay the nightly rate while others will spend hundreds on-site through dining, services, amenities, and activities like spa treatments and golf. At the end of the day, once a hotel has acquired a new guest regardless of channel, the ultimate goal is to maximize the revenues that the guest generates for each stay. Approaches and tactics covered in this guide include:

      • How to leverage the impulse effect
      • Using special offers and limited-time-only promotions to drive spending
      • Competing with the locals – attractions, restaurants, retail, and others
      • Catering to business travelers
      • The number one of tried and tested sales boost tactic – excellent service